10 ways marketing companies kill social media
If you have worked for an agency, big or small you will most likely have come across some of the pitfalls that i am about to point out, ok they may not have been within social media, but it will have echos of your experiences..
a) Marketing people are generally not technical
b) Most digital marketing staff are not involved in the creative process
c) Social media is a mixture of technical and creative, so each side can find this meeting difficult
d) The shit storm commences …..
1) Pretend to be the client
This is a typical response for a small company who does not wish to loose out on a clients money, they will run an account as the client, even if they do not wish to. Read more…
