A Spot Of Linkbaiting Will Help You Reel In Potential Customers (Part 1)

Linkbaiting is just a technique, not a strategy as it involves coming up with web content for the specific and primary reason of getting links directed to your website. There are of course other areas where linkbait can be useful, but ultimately it’s about links.

Google is clever and to rank in their search engine, they have ensured that you need links pointed to your website and the greater the number of links the better. Some websites buy links from other websites, but Google have said they will take action against manipulation of the search ranking through the purchase of links, although things get a little fuzzy though when you start defining what it is to actually “buy a link”. Suffice it to say, buying links has its particular problems which we can discuss in another blog post.

Which is why linkbait can give you an edge in your online marketing strategy. If you are considering ways to cut your monthly PPC spend, but at the same time boost your organic listings, then linkbaiting is something you should be thinking about.

This all sounds great, but before you put your linkbaiting skills to work, there are some issues which should be covered.

What is linkbait really about?

Linkbaiting is about getting other people to do something, it’s about persuading them to link to the web content you want them to.

It’s less to do with programming and search engine optimisation and more to do with publishing. It’s a particular kind of publishing that works with tabloid newspapers, billboard adverting, the front covers of current magazines and if you are old enough to remember the fantastic album covers of vinyl records. You can hear it now, all 20 something’s a trifle confused and thinking that their music all came out of an iPhone.

Attention

It’s all about how much attention you can get and so many users of the World Wide Web are now able to surf at the speed of thought enabling them to travel to anywhere on the web in a few short clicks. What you need to do is get them to pay attention by stopping them in their tracks and taking in what you are offering. An engaging headline will do this, but domain context and niche relativity are also important.

You really need to engage a company who are passionate about their web design and SEO.Get this right and you could well be on your way to running a very successful website and business.