Search Marketing Agencies Get Lucrative Opportunity In Latest Google Move

New Upgrade Give Sites More Search Results

It’s happened, like clockwork Google has announced another change. Google tends to keep its users and SEO companies constantly moving with updates and changes to the site. Now the search giant is driving search marketing agencies to hurry and secure the best possible Sitelinks listings for their client’s sites.

More Real Estate To Get Better Results

By updating its Sitelinks, Google is creating huge opportunities for search marketing agencies and their clients. By increasing the actual number of Sitelinks from 8 links to 12, they are also easier to use.

Two of the key physical changes are that the text that appears is larger and much like a regular search result and the URL is highlighted in green. The highlighted URL and text changes aren’t the only enhancements, users will now have a one line description to describe the page. An entire site will now be more visible to the user by increasing the search results and helping to increased organic traffic from Google.

See how search marketing agencies are using Sitelinks.

Users Have More Access

A big surprise from the Google Sitelinks upgrade is that users now can access the most important pages of a website directly. With the latest upgrade Google is giving sites a bonus, along with the initial search results about the Sitelinks the most relevant pages to the search query will be listed in order of importance.

With users now having 13 possible pages to choose from, the probability of increased click through rates has increased greatly for top ranking sites. In addition, searchers can now easily get information directly from the page they want which also increases conversion rates. Reviewing the upgrade with an SEO hat on volume and quality of search traffic will increase.

Discover how Sitelinks can help search marketing agencies.

More Control And Better Results For Search Marketing Agencies

With more control over placement of Google’s Sitelinks search marketing agencies are able to grab more control. By logging into their Google Webmaster Tools account search marketing agencies can now recommend any specific URL to be demoted in the Sitelinks. Agencies can’t select the pages that appear in Sitelinks, they can certainly demote pages that do not represent the search results.

Explore other methods that search marketing agencies are using.

New Potential For Search Engine Marketing Agencies

With the user being put first in this upgrade, search marketing agencies could take advantage and see success stories. With this new landscape search results now come with prime real estate. This upgrade could be a huge gift for search marketing agencies if they take advantage by keeping a close eye on the site’s architecture and webmaster tools.