Adsense Ad Formats Revised
When choosing adsense for your website one of the things you will need to know is the right ad format. Not al formats convert the same or even work on your site. The adsense ads are best dominated by testing and learning from trial and error. Ad formats depend on the placement on your website
The first format that you will want to take a look at is the famous leaderboard ad format with a 728 x 90 size. This is obviously a large ad format and therefor only suited for places where you have lots of space like the header or footer of your page. This is a very popular format with 4 ad units and it seems that it converts rather well on most sites
The next banner ad layout is the 468 x 60 pixels ad. This is a typical banner design that can be placed almost everywhere. This ad displays 2 ads one alongside the other. The half banner obviously is half the size of the full banner and it’s format is 234 x 60 pixels holding only 1 ad. These are the horizontal banners but adsense also has some vertical designs the first one being the 120 x 240 pixels
If you want to show a single ad in a very atractive way than take a look at the square 125 x 125 layout. You can mix the ad colors with an eye-catching background to make it stand out and you will surely draw a lot of attention to this ad
If you want several ads, you might prefer the Sky Scraper format which is 120 X 600 in size. It can hold three or four ads easily and can be placed on either side of the website content. If you want more space, choose the Wide Sky Scraper format which is 160 X 600 in size and can readily hold five Adsense ads.
Several rectangle formats are used for in content display. The first one of them is the 180 x 150 pixels small rectangle holding one ad. The medium formt holds 3 or 4 ads in a 300 x 250 pixels layout and the large rectangle ad unit is measuring 336 x 280 pixels for up to 4 ads. The second square rectangle measures 250 x 250 and can also hold video ads
If you use image-based Adsense ads, you can choose the Leader Board which you will find placed across the top of many websites. It measures 728 X 90. The Banner is a smaller ad that measure 468 X 60. The Sky Scraper and Wide Sky Scraper are also choices for use on the sides of a webpage. Or you can choose the Medium Rectangle format. All of these image ads hold a single image.
There are also various layouts for displaying Link Unit Adsense ads so that they will fit well into your website also. They can be stacked, lined up across the top or bottom and allow just as much variety as the text and image ads.
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