Get indexed, get ranked, get traffic
There is no doubt that website traffic is critical to your business success. And the best kind of traffic is free traffic. Where does free traffic come from? Google and other search engines.
How does Google give out free traffic?
The process works in a way that you have experienced many many times. You visit your favorite search engine. Enter the words you’re interested in. And click one of the links that shows up. Turns out that the website you visit just got free traffic from the search engine. We will be discussing here how to get website traffic to you for free.
You probably only visit a link or two from the first page of results. Actually,
almost 100% of the free traffic goes to this first page of results. And believe it or not, the first 3 results receive over 70% of the traffic.
This means that to get any real traffic you need to be on the first page in Google. To do that, you need to be “ranked” in Google’s Top 10 results. Which brings up..
What is SEO?
SEO means that your website is clearly about something specific, Google knows that that is and thinks others will agree and find your site useful. It’s a complex formula that only people working for Google know exactly. There are several factors that we do know.
Getting indexed
Before you can get ranked, Google has to first know your site exists. This is called getting “indexed.” What this means is that Google visits your site and records information about it in their database.
To get indexed, you have to help Google find your site. Links from other sites are the easiest way to accomplish this. Because Google already knows about these sites, it will follow the new links to you.
Use your Twitter and Facebook updates to get quick indexed links to your site. Because these sites are indexed multiple times every day. So any new links will be followed right away.
Gaining ranking
After getting indexed, you need to work on your search engine ranking. Due to the massive size of the Google database – literally billions of pages – just getting indexed doesn’t do much for you.
The 3 factors in getting ranked:
- Content
- Links
- Activity
Great content
This is also called on-page SEO. And it means that the content on your page matches the keywords you’re targeting. Clearly this article is about search engine optimization. One way Google figures this out is from the fact that it contains the term SEO. And another way this is determined is by the other related phrases like traffic generation that are also in the article.
You also need to make sure the title tags, outbound links and the domain itself match the topic of the page. These all play a part in helping Google determine what your website is about.
Link juice
The second factor is your linking. The links coming in and the links going out are included in this. With inbound links, you want to have more coming in than going out. And the more inbound links the better.
Article spinning is a super easy way to get a bunch of inbound links. To use this technique you write articles related to the topic of your websites. Then create a bunch of different versions of it. Because you’re going to post a unique copy of it to lots of different websites. And the more you do the better.
Getting activity
And lastly, it’s seems clear that Google expects important pages to be actively updated. You can’t just put up a page and leave it alone and expect it to rank well. Regular content updates to your site are expected. One way to keep adding new content it through RSS feeds.
Another great way to keep your page content fresh is to enable comments on it and allow others to discuss your page topic. This means you need to get real live people to your site, as well. Online forums are simple source of real live visitors.
Set up forum profiles with the ones related to your website. Visit often and make posts. Always include a link back to your site. This generates even more links back to your site. And it also gets people to your web page.
Conclusion
All of the above is important. But let’s face it, writing multiple versions of the same article. Setting up tons of profiles on forums. And posting your articles and comments takes a lot of time. Which means you probably won’t end up doing it.
However, rank builder software exists. And it automates everything we’ve just talked about. So my best advice is to automate as much of this as you can. Otherwise, you won’t do it at all. By taking these steps you practically ensure you’ll get free traffic from Google.
