Email List Building Strategies
Honestly, everyone making money online has an email list. It’s the one thing above all else that matters most. After it’s built, it’s yours to use any time you want. Just push a button and print money – literally.
How’s how to build a list:
Here’s what you need to build your list:
- The Squeeze Page
- Your Bribe
- The Opt-in Success Page
The Squeeze Page –
The landing page is the page that has your opt-in form on it. This is where they will enter their email address. This page needs to look professional. And it needs to be simple to see how to opt in. You’ve also got to make a strong “close”.
The biggest mistake you can make is not having a clear call to action. Your call to action tells the visitor what to do. And if you don’t include it, they won’t opt in. Oddly, if you don’t make it clear, people will be confused and end up doing nothing.
If you want to add some extra juice to your opt-in page add a compelling video to the page. This will grab your visitors attention and keep it. It also allows you to tell them what to do several times. And you can have the video just tell them to fill in your form after it’s done playing.
If you don’t know how to make video, don’t worry. Hiring out-sourced help to do it for you only costs $150 – $250. You can also find ready-made list building tools that have everything pre-built for you.
The Incentive – Next, you’ve got to figure out what your bribe is. People need a good reason to part with their email address. Nobody likes spam, so most people guard their email closely. So make your “bribe” a good one!
You have to provide value in your bribe for it to be good. That means you make it something people would actually want to receive. And can benefit from. Here’s some examples:
- A report
- Software
- Videos
- A multi-part email series
You’ve got to create some great content. It’s got to be something helpful for your new subscribers. And of course it has to be free. If you make it good enough, they will give you their email in exchange.
If you’re worried about creating this content, don’t be. You can just pay someone else to make it for you. Just give them a topic and they will write the content. A 5-part email series is a good freebie. You can have ghost writers create emails for under $25 an email. So, a great premium will cost you around $100 – $150.
Or again, you can find complete list building packages for sale online that include an email series. Two critical aspects of using a follow up series. First, it must provide value to your subscribers. It also has to generate revenue for you! One very easy way to make some money from your list is with affiliate marketing. This is such a simple solution because you don’t have to create the product. And you can earn some commissions immediately from your emails.
Your Confirmation Page – The last bit is the thank you page. This is the page your subscriber sees after they opt in. It’s nice to give them some great content right away. That way, they feel glad that they gave you their email address. And it helps you establish the relationship. It also makes them more likely to open your emails.
You can use a “done for you” email marketing system. Or you can do it yourself. You can either write the content pages on your own. Or pay a freelancer to write the content for you.
Summary
It doesn’t matter if you do all of this yourself. Or pay a freelancer to write produce it all for you. Or go with a complete package. The key is to start building your list. Because as soon as you’ve got your own list . . . You’ve got a license to print money!
